Crucial Updates by Google If you are dealing with digital marketing in any form, it’s extremely crucial for you to understand the Google algorithms and how it keeps making tweaks in them to offer better search engine optimization. As per the search engine mogul, it keeps changing the algorithm no less than a thousand times a year.
The Google updates will be responsible for enhancing the search results and will constantly work towards the precise results. These algorithms are highly based on logic and mathematics.and if you are running a website or any SEO-related tasks, you must know the key details of these updates.
For even an advanced user, the changes that these updates will bring are quite small for the majority of the time. An average user can understand it in the way that these algorithms are highly perplexing codes. That are written to fetch data from its search catalog. Google uses a numerous number of factors that are basically used to rank the web pages.
Here, we are going to discuss a few top updates that Google has done recently. In the latter part of the blog, we will also briefly discuss the impact that it had on the search engine over the past few years.
FS Deduplication - The Crucial Updates By Google
You must have seen the result that is in the featured snippet to occur twice on the search engine result page. Through this update, Google has now restricted double-dipping completely. Earlier, the pages with FS used to get another listing on the first page of the results, as well.
The update was introduced in January last year and it was implemented globally. Apart from being selected as the featured snippet, the organic listing will move to the first spot on the next page.
January 2020 Core Update
Google describes all of the updates that it releases in detail and it offers users and marketers to analyze their content and improve accordingly. The January 2020 Core Update was a very discreet one where it played with the rankings of the web pages.
For example, if you have created a list of films based on their rankings, after a few years, a few of these movies will go down and new ones will come up. The same is done with this core update in the search results. To cope up with this updated algorithm, you will need to keep updating the content on the webpage.
Page Experience Update
The update has now been rolled out on June 15 and will be completely rolled out incrementally. There will be no drastic change that you will witness on the website after this update. The algorithm will further precise the browsing experience for a wide number of users. The signals will be accessed by the algorithm and it will provide the score on the experience report on the search console that can be accessed by the owner.
A good score can be achieved by a few determining factors such as mobile usability, security issues, and it must be surfed over HTTP. the webpage must also offer a better ad experience.
Google Passage Rankings - Crucial Updates By Google
There are certain users who find themselves confused about Passage Rankings with the Featured Snippets. The snippets will provide you with a safe and simple result that will also be called instant results. It will provide you a simple and easy answer to the search that you have made.
However, the Passage results will contain much more information rather than being a precise answer. It might also contain multiple blue links that can be clicked to reach another page/source. The update was released on Feb 10 this year and now, passages will also be a determining factor in the website ranking.
Product Review Update - Crucial Updates By Google
Google has released the update on April 8 and it will be focused on enhancing the websites that include in-depth research for the product reviews that are listed there. The sites and the content that is posted on the review page should not be just the content that summarizes the product.
The search engine tycoon has also added that it is not a core update. Well, there is a twist that you should know. In the announcement, Google stated that the advisory that is implemented for the core update will also be applied here.
Impact of Google Algorithm Updates on SERPs
When it comes to optimizing your website according to the search engine, there are various factors that one needs to keep in mind. The process can’t be done overnight and it’s also not the one-time job that you can just get done with. The updates released by Google in its algorithms will impact a number of SEO factors.
Once an update is released, you should go through the whole release and announcement to understand it completely. Next, you should tweak your website with those adjustments and updates.
The updates are generally released by Google every month, once or twice. It can be a core update or a feature update based on the tweaks that it is going to offer. It can also happen that the update might not affect your website. While you are on SEO, there are a few things that you should know. There are various people who are into illegal practices of SEO and Google keeps monitoring these things to improve efficiency.
There will also be a few updates that will significantly impact the website. Well, it might not happen that all the updates impact your ranking equally. Each algorithm update will affect different parts of SEO and the determining factors will be keyword stuffing, quality of the content, duplicacy, and non-optimized content.
There are still various other factors that will be affected by Google algorithms. These factors will constantly be checked on your website and based on the score, it will go up and if there are any discrepancies, the ranking will go down.
As far as the Google algorithms go, what’s the latest update?
The latest updates that are released recently include passage indexing and FS drop. Both the updates needed to be dealt with precisely so that your website can remain on the top.
Which was the most important algorithm update?
It is said to be none other than BERT, the one released in Oct 2019. With this update, Google has managed to change its search engine capabilities significantly.
How often are these updates released by Google?
The algorithm updates are released quite frequently as Google keeps continuously working to improve the overall search engine experience for its users.