Trustworthy SEO Tools The website that you are handling will not remain on the top all by itself; there will be hours and days of hard work that you will need to put on it to keep in the good eyes of SERP. There are certain strategies and techniques that you must be following to maintain your website. The techniques and strategies fall under a broad term Search Engine Optimization. No matter what you are trying to achieve, the very core of your strategy should be to produce content that is original and rich in terms of quality.
The website that you have created must be kept updated, and you should also keep yourself updated with Google’s and other search engines’ algorithm updates that will help you in knowing about the updated factors that will impact the SERP rankings. Among various factors, the one that generally remains on the top is to load your website with a number of backlinks.
The web pages that have the precise keyword selection will be given priority by these algorithms, and another factor that adds to the good SEO practice is creating backlinks.
Well, it doesn’t mean that all you need to do is create a link to your page and use it on other pages that are owned by you. Sorry to intrude on your thoughts, but that’s not how it’s done. The links that you are creating should be rich in quality so that they can impact the SERP score in a better way. If the link that you have created isn’t a good one or is one the links that are called toxic, it will deteriorate all the efforts that you have made in getting a good search engine ranking.
You might ask what a bad/toxic backlink is; though it’s quite a broad topic, a simple answer is that the link will be considered a poor one if it’s not authentic. The link that you are putting, if it’s on the page that has no related content, it will trigger the search engine. Generally, this is the technique used by black-hat SEO, and it will not help you in finding a better SERP score.
Building the Backlinks: 5 Best Trustworthy SEO tools to put to use
Once a detailed influx is done on the backlinks, you should also go through a few tools that will help you with a better implementation of these SEO strategies.
1. Google Search Console
It’s a completely free service that you can use to monitor the website that you own, and it will include troubleshooting and maintaining the key aspects. The Search Console will be a very helpful tool in enhancing the search result rankings.
The console will offer a set of handy tools that you will find drastically helpful in keeping the site up and running.
It will help in better indexing the updated content along with fixing all the indexing issues that might be there on the posted content.
Search Console will also give you compiled data on all the search traffic. It will also provide you the details related to how often the site is appearing in the search result.
In case of any spam or any other undocumented or non-recorded issue, the Search Console will send you the appropriate alerts. The tool will help you with all the data compiled in one place related to the present backlinks on your website.
2. Screaming Frog
The tool is significantly helpful in the techniques that are used for onsite SEO. It’s basically a crawler that will keep extracting the buried data and will audit all of it to find and troubleshoot any and all the SEO issues.
There is a free as well as a paid version where the free one will give you a limited run of 500 URLs, and by unlocking the paid version, you will find yourself a tool with a wide range of features and advanced tools.
Screaming Frog will help you find out the website links that are broken and are giving you the 404 errors. It will also find out the potential server errors.
The tool will also help in assessing the page tiles along with its metadata. It will provide you with a report that will include the excessively long/short content, duplicate content, or/and if something’s missing.
The crawler will also analyze the progress and changes that are registered between two crawls. It will help in making sure where the strategy that is being used is effective or not.
The tool is widely used by a number of businesses and online marketers; the primary reason behind this is its versatility and easy-to-use interface. If you are going to compare the tools that are available in the market, especially for backlink building, Ahrefs is definitely the top one that one should go for.
A feature that makes this tool a more comprehensive one is the Keyword Explorer 2.0. It will research the most popular one for you, along with SERP details and related keywords.
The tool will give you a detailed site structure report with all the subfolders and subdomains. It will also help in fetching a major part of backlinks. Along with it, the report will also include the links that are not up to the mark in terms of organic traffic.
Ahrefs will also show you the changes that your website has witnessed in between two crawls or more. To get these details, you must have executed more than one crawl for your project.
The keyword research can be done on more than 10 search engines, and it will help you in getting the best SEO strategy implementation.
The tool is also widely used for content marketing, and there are various professionals who are using this tool to boost their SEO rankings. The tool will compile all your marketing campaigns in one place.
In the background, it will keep searching for the keywords that it believes will be good for your website. Before you make any decision, you must know that it’s a paid tool, and the most affordable plan will include tracking up to 15,000 keywords.
The backlink analysis that is a core demand of SEO can easily be fulfilled by this advanced tool. You should know that there is no free version, and to start using the tool, you will need to subscribe for a minimum of $69/month.
The tool will also keep checking the relevance of your webpage and the content that it has to offer to the masses.
The basic plan will also include keyword research, where you will find the tool to work for you and find the relevant trends. It will also track the keyword ranking giving you a more detailed compilation of your website.
It’s a full package that you will find help with all the SEO tools that is focused on increasing the overall website rankings. The interface that you will get here is also very intuitive and rich in features. It will provide you with a long list of tracking features that will help in better implementation of the ranking techniques.
Moz Pro is just the perfect tool for all the time when you will need to track your previous position or in case you want to compare the stats at point A and point B.
It will crawl around your website and will provide you with a detailed report after a full audit. Along with it, Moz will also keep sending you the alerts to keep you updated.
There will also be many customized suggestions that you will get here to improve the SERP scores.
We hope that this blog and handpicked tools for your SEO requirements must have been a little help to you. Website owners must realize the importance of good SEO practices. Though you will need to implement the strategies all by yourself, the tools that we have discussed here will only help you with better understanding on what’s going on with all the stats of your website.