The best way to understand a website audit is by paying a quick visit to our childhood days. Let us recall the age when we had Parent-teacher meetings, and we use to get report cards. Though that was tough, that was also necessary to have a reality check. There used to be an assessment, done to know what we have learned, what has been our performance. It was a check for us to identify our weak areas and to improve our performance next time.
Now, what do you think? Were those assessments worthy or not? Naturally, they were, as until and unless we find out the problem, how can we be expected to find the solution? Right?
The website audit is also similar in many aspects. So, let us examine what is web audit and what are its key factors?
Everybody must have heard about swot analysis of a company. For those who have not heard, it is the analysis done by any company to find about its strength, weakness, opportunities, and of course, threats. It is a way to get an overview of the company's performance and to ascertain the scope of improvements.
Similarly, a website audit is a complete check-up of the website to analyze all the factors that may affect the site's performance. It tells us about the present scenario of the site and the improvements if to be made. Be it keywords or website speed, all of the aspects come under an audit.
Thus, we are now aware, what is a website audit. How about having a look at some of the main elements of a website audit?
You surf the net, and you get the result. But have you ever thought one website is on 1st and the other is on 4th? Why is this discrimination?
No, that is just page ranking according to the keywords used in the website. So, keywords play a significant role in website performance. Therefore, generally, people use google keyword planner or other tools to find the keyword suitable for their website or a blog.
There are links provided to you on most of the sites. Those are there to create backlinks of the website that helps to improve the website ranking. Why? Because backlinks act as an authority for the site. Thus, the more backlinks, the more it will help to improve ranking. Main elements of a website audit?
Nowadays, to run a website, the website must be mobile-friendly. It means that a website should also be accessible appropriately from mobile phones. It helps the users to open the site wherever they want, which helps to improve the performance of the site.
What happens when a website takes time to load? We tend to leave that site and move to another one. Therefore, speed is a prominent factor in enhancing user experience. If the loading time would be faster, then it will help to boost website performance. So, make sure your website loading time is speedy, and if not, then check for the reasons that can lead to this like, sizeable data, unoptimized images, etc.
Sitemaps are eminent for a website. Like your roll number helps your teacher to know that you have taken admission. Likewise, sitemaps help search engines to crawl and index a website. Thus, it improves website performance. For this, you can use free tools like seositechecker.com to check sitemap for your site. And you can also generate sitemaps using sitemap generators.
Content is as influential for a site as we need to breathe. But, like poor quality of air can affect us. Similarly, poor content has the power to damage the site. So, if you want that your site works well, then focus on the content. It should be relevant, SEO proved, engaging, and undeniably informative for the users.
Your website should be secure. Yes, if your site is not safe, then nobody will visit your site. So, make sure you have HTTPS protocol. It will not only act as a safety for its users, but it will also help in improving the site compatibility.
Don't be a copycat; we must have heard this before. And this is the same for now also. If you would copy the content of others, then you'll not be able to survive in the internet era. Moreover, it may lead you back to square one because your search ranking would be highly affected by all this. So, the choice is yours if you want to copy others or be original. At last, you have to pay for all.
We all can do these measures, but have you ever thought, why are we doing this? Therefore, now let us proceed to know the reason behind the SEO audit.
Why SEO audit?
To drive traffic to the website.
Driving traffic to a website is the most vital aspect without which a website is not considered complete. As a consequence, a worthy website is a mandate to drive traffic. And website becomes worthy when the results of the SEO audit are good to go.
To enhance google search ranking.
Site ranking and site traffic are connected. When the site can drive traffic, then automatically, it will enhance the google search ranking.
Every day before going somewhere, we look in the mirror to check that we are ready to leave. And that is what you have to do for your website every time you make changes to it. You have to take care of every factor, be it a keyword or any image. You have to make sure that your site is doing well. And for that, you must conduct an SEO audit regularly.
You need not worry it is not tough at all. You only need the right tools and guidance. You can use tools like SEMrush for the free site audit. And of course, you can ask us anytime for any help and support.
So, make sure you are perfectly ready before launching anything on your site, and for any assistance, you can knock on the doors of idotcommers site anytime.