all for one

The “why” of your brand matters a lot more than your features and benefits. If your “why” is compelling, users will stick around to learn more.

we fix the cause, not just the symptoms

My rule of thumb is build a site for a user, not a spider.

Don’t find customers for your product. Find products for your customers

Effective Search Engine Optimization Requires a Commitment, Not a Campaign.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

The best way to predict the future is to invent it.

Testing can only prove the presence of bugs, not their absence.

A computer program does what you tell it to do, not what you want it to do.