The best seo tips get Google’s crawler on your website again and repeatedly is to have a very active and working blog. As you publish this novel content on your website you want it to be ranked and indexed in the SERPs and reap the benefits (traffic) as soon as possible. But the wait is never-ending and it is moreover a frustrating process. Few simple things you implement can help you nudge the crawler to index it faster and make it rank too. These include very basic and advanced steps that can help you get that SERPs position for your brand, Organically!
We will look at in three parts being Indexing and ranking together, indexing alone, and just ranking.
Let’s dive right into it and check out these easy tips.
Indexing and Ranking
Linking in is Important
Just by doing the basic being writing a new blog and publishing it on your website you want to make sure you add links to your content. Links to important pages lets emphasize this. Linking to your website pages that you want special attention to is an important factor. This is the basic step and you don’t want to abandon those pages on your website. Such as your services page, the about page, it can be any such page that contains just the right information. Including these links in your post lets the crawler know that it is supposed to crawl these pages in the future. It creates a crawl queue for it. Google gets quality signals from these links that help it understand how to rank your page.
Revamp Old Content
A quick trick that shows us what is the rank of a particular page or website it by simply searching it against this prefix ‘site:’ This allows you to determine relevant pages of your site that include target keywords and is now good targets to include in your newer posts. Your older posts generated a good amount of traffic with the old Google algorithm and calling it again through a crawler will get you that and more traffic.
Content works best on all platforms because its optimisation is a prime focus for the leader of search engines – GOOGLE! Even though we add millions of content copies online we need to take extra efforts to push this content to the frontline to appear in relevant searches. This is clearly understood as the increase in competition has reduced the attention span of all consumers to almost nil. Hence, creating profiles on content aggregators such as Reddit helps you gain a higher authority over other content publishers. These aggregator sites enhance your added links for ranking and give external linking.
Direct traffic to URL
If you launch some new content and run it on Facebook ads it helps you drive a massive amount of traffic to your website. Even though you are paying for that traffic google measures that as valid traffic on your page. As this increases Google tracks it through Google Chrome and see the traffic being attracted by one source. Then they realise that this page is an important source of relevant information and it needs to be ranked.
Now that we have looked at indexing and ranking together
Let’s jump right into the indexing tips.
The old Fetch & Render
We are all aware of the current Google Search URL Inspection Tool that was earlier known as the fetch and render. Google now simply allows you to submit an URL and tell them to crawl it. When you do that, they put that URL in priority crawl queue. This simply tells us that there is a list of URLs that Google crawls, it just digs in the priority list first and crawls them faster and indexes them.
Do you know Sitemaps?
Everyone uses sitemaps and its now a basic of SEO and digital marketing practices as a whole. It is the easiest and quickest way to get your URLs indexed. Some more efforts in this process can make it more efficient and reap more benefits from submitting your sitemaps. Just type in google.com/ping and put in the sitemap with the URL. Google will instantly queue it in for crawling and all the URLs in there should get indexed easily if they meet the quality standards.
The Indexing API
In the past few months, Google and bing have introduced new APIs to speed up the indexing processes. Both these solutions have the potential to allow indexing massively. You can submit 100s and 1000s of URLs via an API.
Now let’s look at Ranking Tips separately to sum this piece up
Once your content gets indexed you need to get to rank it faster.
Manifest Search Clicks
As you drive traffic to the URL you can generate search clicks.
Instead of sharing a URL on Twitter, you can simply share a google result. People will click this link and it will take them to a Google result that has relevant keywords and rank. Instead of directly sharing the link to a new content share the search result link that is displaying that particular content. It helps you increase the CTR and also helps you rank for auto-suggest queries. So when people search for those keywords that are in your content your content will appear in those suggested links.
Create the content on fresh queries
When the user intents to search for something they expect the latest result on that. This simply means if I am looking for some trends in fashion, I simply mean the trends today not the trends from before. If I do want to look at previous trends, I will mention that in my search query. Hence, the work here is to search for queries that you want to write about and try to check what the latest post that appears. If you can generate a new copy for that query you will probably win that spot in the SERPs.
Pull crawlers through URL structure
Many of us are aware of this tip and many are not but it is really important to use this for SEO. When you add a new page with a new page URL Google does see it but they do not have enough signals to support its ranking. As their announcements in the past have talked about how they leverage URL structure, it is important to read which structure ranked earlier. When you use the already existing structure it gets some temporary signals from the past to rank it.
This list does include effective tips any digital marketing company or a marketing individual can use to create an effective impact on the SERPs. You may also have your inputs to this list and we would be delighted to hear from you.