We have come way past the era when online marketing techniques were only opted by the ingenious brands that were trying to do something creative and new. The world has gone virtual and so did the marketing strategies. The effectiveness and the impact that online marketing offers are quite significant over the more traditional marketing strategies. Among various effective strategies for online marketing, Google Ads is one of the important ones that you must include.
To address it efficiently and extract your money’s full worth, there are a few tips that you need to keep in mind. No matter whether you are a big or small business, there is something for you at every step. Before diving into the tips to extract your campaign’s full potential, we would like to jot down a few key benefits of including Adwords in your marketing strategy.
Benefits of a Google Ad campaign
If you are a business owner and have landed here, there are high chances that you are finding yourself unable to convince yourself to invest the money here. We are going to take you through a few benefits that will help you in making a decision.
Leading-edge search engine
The very basic rule of selling any product online is that the customer must be able to easily locate you online. Google has an upper hand where it has transformed into a verb when it comes to searching online for anything. The search engine giant offers Google Ads to introduce yourself in the market. The platform will also offer you the tools to get into the SERPs on the top as an ad based on the keyword selection. For an e-commerce site, it can go for Shopping Ad format.
The most significant and top-of-the-line advantage that you will get with the Google Ads campaign is that it will give you some instant results. It will be much faster than the more conventional strategy, i.e. SEO. The primary reason why it’s quicker and more agile is that it will allow business owners to focus simultaneously on multiple keywords.
On the contrary, SEO is a very long-term engagement where if you want to get in the top SERP, it will require various articles with precise proofreading along with a wide range of backlinks.
Use Gmail inbox for more engagement
When it comes to online marketing, the strategy that is opted for by a majority of businesses is email marketing. This is where Gmail Ads can turn out to be of big help. Google has offered full Gmail ads integration with its Adwords algorithm to everyone and it has opened a new channel for finding the potential audience. It’s also highly effective as a majority of users are using Gmail as their primary email service and the ads will appear in the Promotions and Social section.
There are no tools that can provide you the exact outcome from the traditional marketing mechanisms such as newspapers, TV, pamphlets, billboards, etc. Not only will you be unable to monitor the investment, but these strategies are also much pricier than Google Ads. The only way to know whether the ad is working is to ask the customer from where they got to know about your brand. Whereas Google Adwords will provide you all the details comprising who clicked on it, the number of generated leads and the traffic that you are getting from Adwords, and also the cost per lead.
Remind the visitors
There are various visitors who scroll through each and everything on the site, these are called window shoppers. These visitors will go through all the pages but will not take any sort of action. Google Ads offers you the required tools to remind such visitors about your brand. You can use remarketing through display networks along with the RLSA network to get the job done. The latter is based on Search and the user will, therefore, need to also use keywords so that it can remind the visitors who have used the same set or particular keywords.
Tips to efficiently use Google Ads
Small-scale business owners will have a wide range of options when it comes to promotion. The best part about online marketing that is essential for these small businesses is that there is no fixed amount that they need to pay to create a campaign. It is highly flexible and you will get to start with it, no matter how low your budget is.
However, to get the best out of this platform, just creating a campaign and forgetting about it will not work. You will have to keep a few tips in mind so that you are able to create an appealing and creative ad on this platform. Let’s dive in right away.
Synced landing page
When it comes to paid search campaigns, the landing page is a crucial element. An ad can be considered worth it only if it’s able to drive the visitor to the website. The CTA button that you have created on the campaign should be in sync with that of your landing page. If it’s not the same, the visitor will get confused and will eventually leave the page. For example, if you are adding a CTA button for “Register Now For Free”, the landing page should make it clearly visible that it’s the registration page.
Use negative keywords
There will be a few keywords that you must find unsuitable for your product and services that might sound similar to yours. This tool offers you to drive away all the unwanted traffic that is not your potential audience. You can understand it better with an example; let’s say you are posting an ad about a lodging set up for students. You can add terms like ‘family’, ‘premium’, etc. to the negative keywords allowing users to not show the ad to these visitors.
A set objective
The ad campaign that you are creating should come with an objective behind it. Not only with Google Ads, but you must also set goals before working with any online marketing platform. These search ads work on the PPC model and the money that you are investing should not be wasted. The goals that we are talking about here will include enhancing the conversions, getting more leads, boosting the CTR figures, etc. Once the goal is set, you are a step closer to finding your money’s full worth.
Proper keyword research
Google Ads are significantly based on keywords and the visitors who will search for the service using these keywords will get to see the ad on top of the SERP. To get it right, you will need to invest your time in proper keyword research and to make things easier for you, there are various tools that are available online to help you with research for the appropriate keywords.
Set the budget
It’s a very crucial aspect in the world of PPC ads, no matter whether you are planning to spend $100 or $1,000, the bids should be set accordingly. For example, if you are setting the overall budget for the campaign to be around $100, the highest bet that you should place is $1. It will allow you to get 100 clicks until the budget touches 0. Same with a higher budget, if you are planning to invest $1,000 you can set the highest bid to be $50 or $100. It will get you 20 or 10 clicks, respectively.
What is a PPC ad?
PPC is the abbreviated form of pay-per-click ad. What it does here is that the platform, i.e. Google Ads, for instance, will charge you based on the clicks that you are getting.
Can I create a campaign with more than one keyword?
Yes, Google Ads allows you to choose multiple keywords for a single campaign and you will get to focus on them simultaneously for quicker results.
Can I turn on/off the campaign once it’s posted?
The ads based on the PPC model can be turned on/off without any restriction. You can resume it once you feel the need.
We hope that the blog can be a bit helpful in shaping your thought process and you are able to make a decision. There is one thing that you must keep in mind is that you should never copy a strategy from some other business. There are high chances that it will be a complete waste of funds. Find the requirements that your business demands and then plan a strategy around it to extract your money’s full worth.
If you wish to opt for professionals or a company that will take care of your marketing and campaigns, we highly suggest you get in touch with iDotcommers. Their years of expertise and portfolio are surely going to help you.