One of the effective and significant marketing tools through content is Guest blogging. Guest blogging is nothing but writing blogs or content on another website in such a way that more traffic is generated to the website of the guest from the website where guest post or content or the blog is published. When people read the post of the guest on another website, they become conscious of the brand's existence, and thus the brand of the guest writer gets a boost.
Again, adding hyperlinks to the blog post allows readers to visit your website. As more and more search people click the hyperlink on your guest post, the search engine notices the increased activity in your website and uplifts the ranking of your website to the top of the search list. However, one should master the tips and tricks of guest blogging so that the fundamental objective of getting the leads in your website and the brand recognition is enhanced.
The things to follow
To make guest blogging worthy through content marketing, one should follow certain tenets. They can be Google search operators, Backlinks of the competitors, prolific guest bloggers, social searches, and many more. All of these, somehow or other, influence the traffic on your website as you guest blog on other's pages. Let us discuss them a bit.
After deciding on the goal of guest blogging, like positioning oneself as an expert blogger, the required traffic to your website, and casually creating backlinks, it is time to search for the most popular blogs that attract the attention of a considerable segment and then write quality guest columns in them. Again, defining the goals in advance helps to select the proper blog post where guest blogging is allowed.
Finding the opportunities to Guest Post
One prime focus in the content marketing checklist is finding the right blog where one can place guest posts. The primary blog should be niche and relevant to the subject that one is trying to promote. Make sure that the audience of the primary blog is also interested in your guest columns and has an interest in the industry in which the one is involved.
Next, find a blog that is making rounds in other social media and is one of the talking issues for many. As a content marketer, one should ensure that the blogger is also active in social media so that the guest posts also get shared, promoting the client's objective through their website.
Getting the right opportunities
Finding the best blog and writing in them is not that easy. Not all bloggers allow guests to write on their page. So, again, many blog posts are not popular, and the fundamental objective of content marketing through guest blogging is lost.
Therefore, one needs to search extensively for the blogs related to some particular industry common with the client's industry, hugely popular so that the traffic on the client's website is increased by reading the guest posts and the primary blogger allows guests to write on their wall.
1. Doing Google searches
One of the best methods of finding a suitable blogging site to write as a guest blogger is doing a Google search. It is best to type your "niche and blogs" on the Google search engine. A list of top blogging links will appear on the screen on your subject. The content marketing writer needs to check the blogging sites about the acceptance of guest writing and then proceed if allowed.
One should look at the rating and the authority of the domain to find out the popularity of the blogging site so that your content can add value to your or the clients' website. Keep in mind that your niche blog is only suitable for a particular geographical market area or segment. Therefore, the selection of the guest blogging site should be made judiciously.
Going for advance search in Google operators with specific commands like "your keyword + write for me," "your keyword + submit an article," "keyword + guest post," 'keyword + now accepting the guest post," etc., can open up the opportunities for guest blogging in many of the best websites. The target of the content marketing professional is to find out the best guest blogging site with a similar niche and post the blog to get the leads to the website through the hyperlink.
2. Communities for guest posting
One can look for various online communities helping guest writers to be in touch with niche bloggers. These processes may often not connect the content marketer with the best and the biggest blogs with their niche in these platforms. Still, they are an excellent place to hone up writing and marketing skills, including mastering the keywords to generate maximum traffic to a particular website.
Sometimes, going through the blogger's directory can help guest bloggers find some of the best similar niches that match theirs. One can even look at the traffic in these websites over a period that allows a content marketer to select the most popular guest blogging site to take advantage of the site's traffic.
3. Searching Social media networks
Social media has opened up considerable opportunities to many people, particularly for the guest bloggers involved in content marketing. With people spending more time on various social media platforms like Facebook, Twitter, LinkedIn, and many others, posting guest columns has become easy. One can set alarms for similar niches of theirs or can look at the competitors' feed of promoting any guest blog and act accordingly.
Searching with similar keywords and niches as Google search in a particular social media platform can reflect the best results. One can even join various groups to be in touch with the admin, other bloggers, or web admins to get their blogs approved and posted. They open up the doors where competitor's backlinks never open up with relevant results.
4. Finding and analyzing the backlinks of competitors
As a content marketer, one always tries to make the guest blogging topics worthy. One of the best methods is to analyze the backlinks of the competitor using tools like SEMRush or Ahrefs. Using these tools can help you to understand the source of the backlinks of the competitors. Once you get the backlinks, chances are there that your guest post will also be accepted and posted on the most popular blog page with similar niches.
It also reflects that the blogging site is quite popular and can give good leads; else your competitors won’t have used the site. Posting and requesting the admin to publish your blog can help to gain more traffic to your website. Again one can personally in touch with some blogger friends, who in turn introduce you as a guest blogger to others in the blogger community so that your article is published.
Interacting with the blog commentators after your guest blog is approved and posted draws the attention of others. Once a blog is posted, it receives comments, and interacting with the commentators helps keep your blog on the top list, giving some good leads and opportunities. One can get more backlinks and make a database of them for the requirement in the future. One should look at all the opportunities and explore them to fulfill the content marketing objective through guest blogging.
How to make the guest blog-worthy?
One should never forget that SEO gains success on strategy. As a guest blogger, one should never over-promote the brand or ever try to be too hard to sell a product. One should have reasonable control over the language and avoid using hyperlinks as far as possible.
The blog itself should be attractive so that the reader should automatically fall into the trap and visit your designated website. One should use keywords and place them strategically to lead the reader to the desired link.
How fast the guest blog gets published?
One should keep some patience and follow up with the web owner after submitting the guest blog. With Google, one has to follow certain norms and guidelines so that low-quality blogs are not promoted, or the blog only aims at creating the link.
Therefore, the admins have to go through the guest blog before publishing it else they might get penalized by Google for quality issues.
Do I need to pay to publish guest blogs?
Unless your worth is proven as a guest blogger, many popular blogging sites ask for money to publish them. However, once your worth is established and generate more traffic on your guest post, the owners will publish your guest blog for free. The more SEO- friendly your blog will be, the more your demand will be.
Why do guest blogs get rejected?
The websites that publish content from guests have made years of effort to be on the top of the list. They always want to publish quality contents that are not repetitive but SEO- friendly. Therefore, the best sites often reject guest blogs that do not fit their site's ethics and culture.
To make content marketing worthy by writing guest blogs, one should follow the process mentioned herein. One has to have a good command of the language and find out the best site to generate more leads and traffics, maintaining SEO and other writing features.