Every business plan shall include the marketing strategy. If you aren’t well prepared for the kind of people you are targeting as a client, then there is a huge chance that you will end up losing the majority of leads.
We all know that marketing and branding cannot happen overnight, a well-planned strategy is key to it. And the more time you invest in creating a well-researched full-fledged plan, the more you will build sales opportunities.
What is marketing strategy?
For achieving any goal, we need a plan. Thus, to market the product also, we need a proper blueprint to be implemented. Therefore, to proceed, we strategize things like target customers, price, the technique of marketing, etc. And this is called a marketing strategy.
Moreover, market strategy plays an essential role in your digital presence and business growth. Some strategies require more investment, implying extra time, resources, or effort to support them, while other strategies offer a greater reward and produce more valuable, long results than other efforts.
The 4 P’s
A business plan that aims to attain a sustainable competitive advantage through digital marketing requires a strong and powerful strategy.
In general, the marketing strategy is based on these four Ps:
Let's now explore the marketing techniques for both B2B and B2C Marketing:
1. Content Marketing:
Content Marketing is a type of marketing focused on creating, publishing, and distributing content for a targeted audience online. It attracts new customers by creating and sharing free but valuable content.
Online presence over social media to connect with your audience and clients while creating your Brand Advocacy, increase sales, and drive enormous traffic for your website is a mandate these days.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There is also a range of social media management tools that help businesses get the most out of social media platforms. Social media is the only platform that connects you with customers. And to create brand awareness amongst them.
Storytelling is one of the most efficient ways of selling your product. Be it the media industry or YouTubers, or artists; everyone uses storytelling as their weapon to engage with their potential customers.
In a recent survey, almost 91% of the respondents reported having a positive emotional connection with at least one brand. Storytelling in marketing helps consumers understand why they should care about something, and it works to humanize your brand.
With SEO, you can make sure that your website stands among the top on search engines with other top unpaid search results on Yahoo, Google, Bing, etc.
Who does not want to top on Google Ranking? SEO is one of the most cost-effective ways to keep your brand competitive with similar companies.
Do you know that almost 14% of customers on the website are due to SEO marketing, followed closely by 12% in social media marketing?
5. Email Marketing
A highly effective way to nurture and generate leads until and unless your email does not get into a spam folder.
Email marketing success is measured through open rates and click-through rates. Have you ever signed up for a newsletter on any blog or by any entrepreneur or a writer, maybe? It's just that.
You send commercial emails to the subscribers, making them aware of products, discounts on them, how the product is personalized for them.
The advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services.
6. Conversational Marketing
A real-time interaction via a chatbot or live conversations that get the right information in front of prospects and customers at the right time allows them to self-service and get questions answered immediately.
Chatbots are artificially intelligent programs that can have a real-time conversation with the consumers on the sites. And not just that it can further be extended to social media programs, SMS's, emails, etc.
We have very well understood the techniques, so why not now look at how the magic of marketing strategy works on consumers.
The impact of marketing strategy
It helps to create awareness of the brand, which is eminent in today’s time.
Then after the person is aware, it develops the interest of the customer to buy the product.
And finally, if the person feels satisfied with the marketing strategy, then he/she purchases the product or service.
But remember, your product or service should be as good as the marketing strategy because nowadays, customers tend to share their experiences on social media and spread word of mouth.
So, these were the marketing strategies that help you to boost your sales.
Although there are many other ways by which you can generate thousands of organic or inorganic traffic but the above six mentioned in both the B2B and B2C categories outsmarts all of them.
Along with a strong strategy, consistency, perseverance, and belief in your product will give the best result. And sooner there will be a large increase in sales and your organization will achieve a suitable advantage over other companies.
Hence, give your best in developing an appropriate strategy, and you’ll reap the benefits late on. Also, don’t forget to take any assistance from us as we are always here to help you, guide you, and support you.