What Is The Google Algorithm 2,000,000,000,000. That, my dear readers, is the number of searches that Google has to cater every year. This translates to somewhere about 40,000 searches every second. When the search volume is that huge, definitely the algorithm that works behind it would be quite complex, and definitely complex it is. It takes bloggers and website owners months and years to understand how exactly the system works. This exact way how the system works is called the algorithm, in the simplest term.
However, once the algorithm was cracked, it became really easy for owners to list their website or blog. This meant that they were at the top of the search result even when their website was not the most informative or the most engaging. So, to help make sure that the end-users have the best experience, Google keeps upgrading this algorithm from time to time.
So, it becomes really important for you to understand this if you own a website or a blog. So, in this article, we would be talking about the Google algorithm. We will try and understand exactly everything that we can about algorithms and how they affect us.
How does the Google algorithm work?
Well, there are five important factors in which the algorithm works. These are just some of the most basic features. So, here are they:
1. Understanding the query:
When a user puts in a query, the algorithm tries to make sure that it understands the query. The same word can have various meanings in various queries. This makes it important for the algorithm to be smart enough to understand what the visitors are looking forward to. Thus, the algorithm tries to understand what the query actually intends to and thus shows the results.
2. Webpage Relevance:
This becomes important for bloggers. This is just where you should be careful. Try to make sure that the type of content that you post on your page is of the same genre. This would help your website be more relevant than the others in the trade. This would help make you stand out and rank faster than others. Also, make sure that the blogs or posts have the right keywords in the headings and the title.
3. Content is King:
Having the keywords in place alone would not help. This is something that you would have to understand. Having the keywords would only help you tick off one important factor of the list. But well, you need to understand that if a query is “dehydration”, it means that the user is looking forward to something about the term. It might be the cures, causes or treatments, or something else. But then, they are not looking for a page that had the word written a thousand times with exactly no information. Thus, the content should be rich in information.
4. Website Usability:
Make sure that the website is user-friendly. A user-friendly website is something that always helps in ranking. Also, over a larger period of time, the page’s overall ranking for one that has really refreshing usability gets better. A few tips here would be to make sure that the website is as light as it can be. This would make sure that the website would show up even when the internet connection is not that great. Also, make sure that the functionalities in the website are working as per expectations.
5. Context and Setting:
Google uses various information of the user who searches the query. These include the likes of the location, previous search history, and much more. With all these perfectly placed, it becomes easier for Google to understand what the searches might usually be for. And thus, overall, gives a better understanding of the query and what the user might be looking forward to. This is just one of the many reasons why Google rankings differ from one geographical location to another.
These are the 5 main criteria defined by Google on which it frames its algorithm. Now that you have a better understanding of the algorithm, you also do understand the basic rule. It is only to make sure that the visitors have the best experience while in Google. They have the best search results that are most meaningful to them.
If you want to study all the factors that would affect the search result, which would need you to understand the algorithm even better. There are as many as 200 ranking factors outlined by Google. Well, yes, 200! So, it’s just not possible to keep 200 pointers in mind for a 500-word blog post. Thus, it’s most important that you remember to keep the above 5 factors in shape. This would help make sure that you have most of the other 200 pointers met.
Why does Google keep changing the algorithm?
The question that should be most obvious right now is why does Google make so many changes to their algorithm? Well, the reasons are simple. The first one, because Google constantly tries to upgrade itself as all good companies should, to serve their customers in the best way possible. Secondly, Google tries to outdo the wrongdoers. This means that Google tries to make sure that nobody gets accustomed to a particular algorithm and thus makes sure that only the genuine sites that care about their visitors are at the top of the search result.
This means that the changes in the algorithm do not only help keep away the wrongdoers but also helps keep the visitors satisfied, which in a way helps increase the number of users for the company.
What would you need To Keep In Mind Being A Website Owner?
Now that you know almost everything you need to know about the Google search engine algorithm, the very last and most important thing you need to know about this is what you should keep in mind as a website or blog owner. So, here are some of the things that you should keep in mind which would help make sure that you stay relevant irrespective of whatever update comes up in the algorithm of the search engine.
To start with, make sure that your website is light. There is just no way that Google would value you more for having a heavy website instead of a light one. You should try to achieve this with the simplest of codes and the lightest of images.
Next up, keep a regular check on all the functionalities of your website. Do also check if they are working fine in every screen size and they are as per expectation. This is something that would not only help you in ranking but would also help you in retaining your visitors for longer periods of time on your website or blog.
The most important pointers that you should keep in mind is making sure that you have the most informative and detailed content available on your blog. This simply would help you be at the top no matter what!
The very last pointer that we would like to emphasize does not try to outsmart Google. Well, you can! So, just do not try it. Cause in an attempt to do so, you will definitely hurt yourself in the longer run.
We hope that now you have a real good idea about what exactly an algorithm is, how it affects you, why it’s needed, and last but not least, what would help an owner be resistant to these changes. Overall, this is something that you should know before you go on to master the search engine results. We hope that we could help you with your queries and questions that you might have had about the search engine algorithm. Please feel free to get in touch with us if you need our assistance with anything else.
Understanding the Google Algorithm is a tough job. Thus, if you do not have much knowledge in the same, you can definitely refer to iDotcommers. They are professional, innovative, and have the perfect solution to all your needs.